Huedentity is a collaborative colour research project to create perceptually harmonious colour system suitable for design fields that centred around individuals, such as styling and personal branding. As a core strength of the project, I aimed at defining an emotionally-driven visual framework that creates meaningful connections with audiences. The goal was to ensure a deeper level of engagement that transforms standard product interaction into personal expression.
Gaining recognition for its innovative approach from the Creative Industries Council (2021), the project established the Human Centred Colour System® as a trademark. I was entrusted with strategising and designing the products of the colour system both in case of colour palette delivery and website experience.
One of the main outputs of my work as product designer was the content architecture and branding of the Personal Styling Book, which is a compact and smart solution to provide personal colour analysis. It simplifies the process of colour consulting by effectively communicating essential visual information for the client.
Similarly, content architecture and visual design was provided for the Huedentity Brand Book, a quick and elegant branding solution made for entrepreneurs and small businesses. In addition to the product design, I've been coordinating the product shoots, PR cutouts, social assets and presentation creation to ensure consistent visual messaging throughout various marketing efforts.
